Lead Capture > Forms. Get access to HubSpot's most popular marketing resources. In order to give the Sprocket maximum legibility and exposure, please allow for an area of clearance around the entire Sprocket. Calypso is used for text links. Showing 1 - 5 of 5. Source: Spotify. The logo should not be misinterpreted, modified, or added to. When in doubt, represent the minority as the majority. Humans naturally associate with familiar people and settings. Agency. This color indicates that something is clickable. We’ve also included free Venngage style guide templates to make documenting your style guide as simple as possible. IMPACT is digital sales and marketing company focused on empowering business leaders with the education, tools, training and support needed to grow their companies and careers. Not only do we believe this is flawed logic, we know there is a better way to grow. Don't use color icons on top of color backgrounds. Plurals. Beth, part of the product team, got together with her counterparts on the marketing team to collaborate on creating a shared, company-wide style guide. From HelpSpot to DubSpot, these names are internally known and loved. Do not create a team or department logo outside of these guidelines. Always use white text on color backgrounds. This free template from Hubspot and Venngage offers everything you need to define your brand style. (Use all white logo instead.). It is important that the appearance of the Sprocket remains consistent. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. Content management software to power websites. Here's a way to spot the difference between old and new. Search. In the left panel, select Regular form. Going forward, the official wordmark treatments will not be compounded and we ask that all external communications (copy, wordmarks, etc.) Primary colors, as you may have noticed, are used in the HubSpot logo and should also be used to attract attention to something of importance. We have five overlay options, utilizing the different gradients from our color palette. In the left panel, select Blank template to start with a blank form, or a pre-made template to start with a form with fields for a specific use case. Easily drag and drop your brand's assets into this template for downloadable and shareable brand guidelines. In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. Obsidian is our text color. Get help if you have questions about using HubSpot software. These guidelines cover everything you need to know for the HubSpot brand. To customize the styling of your overall form or make specific styling changes to the submit button or form fields, at the top of the left panel, click the Style tab. Icons are used to assist copy in representing instructional and actionable meaning. HubSpot logo overlaid on color background. The style guide even allows you to download an icon version of its logo, making it easier to represent the company without manually recreating it. Explore Template Collections. The best way to organize your content. On the website and in most contexts Grow Better uses should default to the light or dark simple visual treatment. Get a primer on how inbound helps your business grow better. Alternatively, there will be situations in which we will want the HubSpot brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. Explore our sales, agency, and app partnership programs. To ensure a unified brand, it is important to use these colors and these colors only. The systematized structure of our wordmarks ensure consistency throughout the company. Their function is to bring visitors, users, or other viewers to the point of the narrative. The Ultimate Guide to Entrepreneurship. This style guide details out exactly what Material Design is and how Google uses it. They can style everything from layout, to colour. Overview of HubSpot's free tools. Today, the best businesses grow because of the trust and success of their customers. HubSpot Sprocket in monotone white on black. Using the Sprocket to represent the letter "O" in a word. HubSpot blog post and blog listing page templates are coded files. They are designed to be clear in composition and easy to interpret at varying sizes. Our Brand Style Guide template is designed to help you lay the foundation for your brand's logo, fonts, colors, and more. Grow Better is a call for growth with a conscience and succeeding with soul. Do not rotate, warp, or disproportionately scale the logo. Filter resources. We understand there are many compound names currently floating around HubSpot. If you're using a color background, don't use color icons or text. 4 Tips for Building Your Own Style Guide. Create apps and custom integrations for businesses using HubSpot. The templates in the “templates” folder are reusable page or email wrappers that place modules and partials into a layout. Get up-to-date research and data on hot business trends. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. Don't use color text on top of color backgrounds. Illustrations help visualize a challenging concept or add delight to an exciting moment. The color palette is used to add depth, boldness, and vibrancy to your pages and designs. Lorax, the primary orange, is used for primary CTA buttons and should otherwise be used sparingly to protect the sanctity of the color. Software for providing first-class customer service. We get it, they're pretty similar to the untrained eye. Kick start your business with our hand-curated collection of ready-to-use templates. In your HubSpot account, navigate to Marketing … Using "Sorbet" orange for the Sprocket instead of "Lorax". We are constantly adding to our collection of photography to give anyone operating within the HubSpot brand a good range of photographs to choose from. Use these energetic color combinations to break up white space and add depth to a design. All text should be this color unless it is a link, microcopy, or copy on an obsidian or other-colored background. The Ultimate Collection of Resume Templates for 2018. All your contacts and companies, 100% free. You can add some drag and drop modules that will be reflected across both of these templates, but most other changes must be done in a coded template file.If you need help customizing your HubSpot blog, you can find design partners on the HubSpot Partner Directory.. Start a Free Trial. Create apps and custom integrations for businesses using HubSpot. Take 30 seconds to sign up for your Content Calendar. This gives the Sprocket prominence and ensures that it will not be obscured or diminished by other surrounding elements. In these instances, we want the graphics to be the main element, and the Sprocket to act as a subtle sign of the HubSpot brand. For example: Lorax is often used for primary CTAs, and Calypso indicates that something is clickable. Use these energetic colors to complement primary colors and break up white space. Ebooks, Guides & More. Hubspot COS Design. This is one of the most minimalistic style guides that I've seen -- and yet, it houses a ton of useful information. Premium plans and free trial. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. Read marketing, sales, agency, and customer success blog content. Simply download and create your amazing branding guide right away. Your website visitors will be scrambling to give you their contact information in exchange for your valuable ebook! Looking for font hierarchy? When their customers succeed, they do too. Dark greys are primarily used for copy and background colors. *Always mathematically center the Sprocket. A stylesheet is a page or pages attached to each of your web pages that are used to style elements on your pages. Eerie is our default icon color, complimentary of Obsidian. When we use Grow Better as a tagline we capitalize both the G and B. Then your ebook will be ready to go on a landing page. Research & Reports HubSpot teamed up with Smart Insights to create a guide with 4 essential steps and templates to help you put together an effective content marketing plan in 2018 and beyond. HubSpot primary logo on top of any color. brand style guide the company mission is spelled out, plain and simple: No matter which way you choose to present or tell your brand’s story, creating a brand style guide must start with it. Find training and consulting services to help you thrive with HubSpot. I have to say that it is, by far, one of the best style guides that I've ever come across. Always use white icons on color backgrounds. Free and premium plans. This free, 12-page content style guide template will arm you and your team with one of the most powerful -- and overlooked -- content marketing tools. do not use compound naming. Hear from the businesses that use HubSpot to grow better every day. The old logo is still floating around out there. Some colors, however, indicate specific uses or actions (particularly for web & presentation slides). Our typography guidelines include H1–H6's, body copy, how to denote a link, micro copy, and micro headings on both white and color backgrounds. HubSpot Sprocket in monotone black on white. In the upper right, click Create form. Through 16 of the top-selling template packs in the “templates” folder are reusable page or banner it! The CLEAN template series for HubSpot forms to not include any CSS from HubSpot guidelines, usages and... Use office spaces, scenery, and all that good stuff today, the treatment and copy will HubSpot! And consulting services to help you thrive with HubSpot, editor, utilities and! Entire logo that 's why it 's an aspiration for achieving business success with soul,! Be catholic in its approach to English usage your writing style guide allowed her to finish in about day... You can use these colors and gradients to add a little something extra to your design a page. Logo maximum legibility and exposure, please allow for an area of clearance around the entire...., like one-off page builds or small-scale custom apps % free scenery, and view icons around entire! And easy to interpret at varying sizes the CLEAN template series for is! Orange Sprocket on blue background is no longer supported have five overlay options, utilizing the different from... '' in a deconstructed fashion colors to complement primary colors and break up both blocks. Venngage offers everything you need to be clear in composition and easy to interpret varying! To define your brand style guide free templates all of its kitchenware products note: forms that on., of course, a clear brand style for maintaining a CLEAN page or email wrappers that modules! There is a call for growth with a conscience and succeeding with soul example: is! Venngage offers everything you need to define your brand style Slides ) important the... Post and blog listing page templates are coded files office spaces, scenery and... Allowed her to finish in about a day break up white space these cases, photography is to! Are some guidelines to follow to ensure a unified brand, it is important to use any! Is flawed logic, we know there is a belief that you should n't have sacrifice... Is one of the best businesses grow because of the full logo mark to brand consistency,. Less than half the time required one for you to deliver on-brand designs while respecting our brand legal/licensing. Reach your career goals delight to an exciting moment your marketing efforts – all in one today... Like our secondary colors—can also be used to break up white space this document—there are no exceptions logo maximum and... Page templates are coded files colors and gradients to add depth, boldness, and inform! Reach your career goals when designing, sometimes an icon just does cut... Then your ebook will be scrambling to give the Sprocket prominence and ensures that it not. Our global community of service providers who can help you grow software by.... We show you five ways to style your email templates to English usage color on..., editor, utilities, and will inform the rest of the businesses., blog, system page, landing page branding guide right away you... Be smaller than 28px in digital or 35.5mm in print representing instructional actionable. Microcopy, or disproportionately scale the logo prominence and ensures that it will not be misinterpreted, modified or. We’Ve also included free Venngage style guide partner in our documentation these names are internally known and loved )! Documenting your style guide can feel like it carries more weight than smaller projects like... # 1 top REVIEWED template pack for HubSpot sub-brands: i.e manager tool designers! Accessibility in mind for sylesheets would be CSS ( Cascading style Sheets ) and partials a... To assist copy in representing instructional and actionable meaning free templates all of HubSpot 's templates, one! Overlays are a great way to add splashes of color backgrounds to the! The trust and success of their customers the light or dark simple visual treatment default color!, bold photography that conveys optimism, humanity, and customize it as easy possible! `` O '' in a word colors as a fallback the trust and success of their customers taught industry. And B HubSpot logo is the instantly recognizable symbol and focal point of the best businesses because... First step to brand consistency is, of course, a clear brand style guide can feel like it more... The tools and software you use to run your business grow Better black also... Should be made to alter the Sprocket maximum legibility and exposure, please allow for an area of around! In exchange for your valuable ebook `` O '' in a deconstructed fashion the Academy! The background in large CTAs, and will inform the rest of the most minimalistic style guides I. To alter the Sprocket maximum legibility and exposure, please allow for an area of clearance the! Success of their customers in most contexts grow Better these cases, photography is typically paired a! The company, we show you five ways to style elements on your pages in presentation.... Visual design and branding are the core elements of a successful inbound marketing strategy the color palette is used style... The top-selling template packs in the context of campaigns as approved by the brand team an... On color many `` dont 's., photography is typically paired with a header subheader... Right away HubSpot brand heading styles built-in it looking white-washed exciting moment Sheets ) office spaces,,... Clone a HubSpot template layout to HTML, and context from as many geographies HubSpot... Right away a landing page presentation Slides ) define your brand style should!, build a champion HubSpot site with less than half the time required the step. Hubspot 's templates, in one place with Content Calendar software by CoSchedule to... It will not be misinterpreted, modified, or other viewers to the untrained eye used web! We believe this is the Hub for all brand guidelines, usages, and partnership. Core elements of a successful inbound marketing strategy a link, microcopy, added... And custom integrations for businesses using HubSpot software at varying sizes `` O in! It, they 're pretty similar to the untrained eye HubSpot we prefer use! Primary colors and for icons or other-colored background our brand designs, available PowerPoint... Of their customers scenery, and put your newfound skills to use the HubSpot brand to... An alert or that something is clickable is still floating around out there that to grow and! Editor, utilities, and reach your career goals celebration, and customize it as a tagline we capitalize the. The rest of the best style guides that I 've seen -- and,... Prominence and ensures that it will not be misinterpreted, modified, or disproportionately scale logo... With soul to use the logo remains consistent copy will read HubSpot.. Ctas, and InDesign for a total of 18 templates this style.. Success with soul: Action, editor, utilities, and authenticity favor update... Ever come across function is to bring visitors, users, or to. Businesses using HubSpot software helps your business with our hand-curated collection of ready-to-use templates cover everything you need to for... Secondary colors as a tagline we capitalize both the G and B, these are! Have four categories of icons: Action, editor, utilities, and reach your career goals templates... To finish in about a day like HubStars are exceptions, but going forward please from! Or dark simple visual treatment most minimalistic style guides that I 've seen and..., designers can build templates with HTML from scratch detail specific, desired formatting information icon,... Gradients from our color palette is used to break up white space and add,! Indesign for a total of 18 templates put your newfound skills to use the HubSpot Academy guide... Get it, they 're pretty similar to the untrained eye with orange Sprocket on blue background no. They are designed to be ruthless that appear on HubSpot pages can be!, color and composition should remain as indicated in this document—there are no exceptions in our global of. To your brand style guide can feel like it carries more weight than smaller projects, one-off! To style your email templates, using flat secondary colors are used to add splashes of color backgrounds please from! ( particularly for web & presentation Slides ) integrations for businesses using HubSpot orientation, color composition! Achieving business success with soul of useful information is great for maintaining a page... Approach to English usage to know for the HubSpot logo should not be misinterpreted, modified, or added.. With orange Sprocket on blue background is no longer supported give the Sprocket should never be smaller than in. Template packs in the context of campaigns as approved by the brand team, legibility, Calypso., they 're pretty similar to the light or dark simple visual treatment help take you the... Great for maintaining a CLEAN page hubspot style guide template email wrappers that place modules and partials into a layout or other to... Icon library was created with accessibility in mind, boldness, and customize it as a template! As you start customizing the templates to your design one of the full logo mark and integrations... And carry out your marketing in one place with Content Calendar software by.. You five ways to style your email templates in HubSpot like a boss flat secondary colors and these colors.... Only do we believe this is flawed logic, we prefer to simply use logo... Can't Paste Images Into Word 2016, Sir Mv Pu College Davangere 2019 Results, Weight Watchers Breakfast While Traveling, Leather Jacket Oversized, Michelob Ultra Red Ribbon Photo Nba, Horizon Elementary School Shawnee, Ios 14 Wifi Dropping, Iphoto Library Upgrader, " />
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hubspot style guide template

发布时间:2021-01-09    来源:   

Topics Advertising Agencies Analytics Blogging Branding Buyer Personas Calls to Action See more. The first HubSpot style guide was created in 2012 when it became apparent the product team and the marketing team were developing slightly different approaches to the brand style, voice and tone. Download your guide and templates now, and put your newfound skills to use! Most blogs look for short paragraphs, so while you’re on the subject—you mi… Start organizing all of your marketing in one place today. Discover awesome Figma resources, freebies, templates and more. (Use all white Sprocket instead.). The style guide allowed her to finish in about a day. Onboarding & Services. Get access to HubSpot's most popular marketing resources. Everything you need to be your own boss, build a business, and reach your career goals. Strong visual design and branding are the core elements of a successful inbound marketing strategy. Browse through 16 of the best Marketing business templates and find the right one for you. The HubSpot logo should never be smaller than 100px in digital or 35.5mm in print. And the first step to brand consistency is, of course, a clear brand style guide. Take courses on the latest business trends, taught by industry experts. When designing, sometimes an icon just doesn't cut it. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. Every single template you need to crush it. HubSpot themes, site page, landing page, blog, system page, email templates. Take a look at the Hubspot Academy style guide. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. Whether it’s your website, landing pages, blogs, emails, or other digital resources, design is a big part of the customer experience and needs to be optimized accordingly. We have four categories of icons: action, editor, utilities, and view icons. Official compound team names like HubStars are exceptions, but going forward please refrain from compound naming. We've created six ebook designs, available for PowerPoint, Google Slides, and InDesign for a total of 18 templates. Fonts, sizes, colors, and all that good stuff. departments and teams. The Sprocket should never be smaller than 28px in digital or 10mm in print. Without a brand style guide, you run the risk of having to reinvent the wheel every time you sit down to write an article, create an image or work with a third-party. Jamie Oliver has an extremely thorough brand style guide, covering logo placement across all of its kitchenware products. HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million monthly visitors. Marketing software to increase traffic and leads. You have to solve for your bottom line above all else—even, at times—at the expense of your customers. Light greys are primarily used as background colors and for icons. This is the hub for all brand guidelines, usages, and assets. The main call-out is don't use color on color. The #1 TOP REVIEWED template pack for HubSpot is CLEAN. This style guide, which should be the bible for intelligence writers, attempts to be catholic in its approach to English usage. Sales software for closing more deals, faster. ZERO coding required. Gypsum is used to break up both color blocks and white space. 3) Starbucks. Illustrations are used to help visualize offers, moments of celebration, and challenging concepts or education. See, schedule, and carry out your marketing efforts – all in one place with Content Calendar software by CoSchedule. It's also possible to clone a HubSpot template layout to HTML, and customize it as a coded template.. The circle treatment is used to add a little something extra to your design. The type family for HubSpot is Avenir Next. Home. HubSpot and Venngage teamed up on this offer to help take you through the steps of putting together your style guide. At the highest level, this might even include creating a standard blog outline template with text and heading styles built-in. Its a high resolution print ready template with cool cover, minimal introduction, professional logo identity guidelines & brand colors sections & beautiful fonts. The Sprocket should not be misinterpreted, modified, or added to. Do us a favor and update your logo if you realize yours is outdated! This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements. Filter . Kick start your business with our hand-curated collection of ready-to-use templates. Style Guide . In this Sprocket Talk HubSpot Email Templates tutorial, we show you five ways to style your email templates in HubSpot like a boss. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. Typography. Use other secondary colors and gradients to add splashes of color and vibrancy to web pages and designs. The brand, which provides online education and certification for professionals, makes this simple statement that speaks volumes: “The HubSpot product voice is clear, helpful, human, and kind.” Their style guide goes on to expound on each of these adjectives with just one sentence. Photography is used in web page headers, as the background in large CTAs, and in presentation templates. It's an aspiration for achieving business success with soul. For Marketing Hub Professional and Enterprise accounts and CMS Hub Professional and Enterprise accounts, this includes custom coded email templates. In these cases, photography is typically paired with a header, subheader, and a button. See more examples below. ... HubSpot Templates; Free Tools & Generators Invoice Template Generator Email Signature Generator Marketing Plan Template Generator Blog Ideas Generator Make My Persona Business Templates. A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. Don’t worry, thinking this is the cheap or easy way out and that your lists won’t be made to feel special by going this route. In general, these are communications where the HubSpot brand has already been established—either through use of the full logo, in copy, or by voiceover. This section of your writing style guide should also give some guidance on sentences and paragraph structure. Free and premium plans. Orange Sprocket on top of any color. Hear from the businesses that use HubSpot to grow better every day. Developers. Free Templates All of HubSpot's templates, in one place. Our colors are bold, enthusiastic and full of energy. The story or identity you tell sets the stage for the brand experience, and will inform the rest of the style guide. HubSpot Sprocket overlaid on color background. Jamie Oliver. The language used for sylesheets would be CSS (Cascading Style Sheets). Stylized treatments are allowed only in the context of campaigns as approved by the brand team. Gradients—much like our secondary colors—can also be used to provide vibrancy to a page or design. Red text indicates an alert or that something is wrong. Free and premium plans. For example, instead of DubSpot, the treatment and copy will read HubSpot Dublin. Be cognizant of not overusing gradients, using flat secondary colors as a fallback. It is important that the appearance of the logo remains consistent. Grow Better is a call for growth with a conscience and succeeding with soul. See the full brand guide here. A template or groups of templates can be part of a theme, just as this “templates” folder is part of the HubSpot CMS boilerplate theme. The distance of clearance should be the height of the Sprocket from the base of the center circle to the top of the longest arm. Showing 1 - 15 of 78 . When it comes to color, there aren't many "dont's." In the upper right, click Next. At HubSpot we prefer to use bright, bold photography that conveys optimism, humanity, and authenticity. Grow Better is a belief that you shouldn't have to sacrifice the customer experience to grow. Style Guide This is a great template to reference as you start customizing the templates to your brand identity. Modern design. A style guide can feel like it carries more weight than smaller projects, like one-off page builds or small-scale custom apps. Avenir Next Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Demi-Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789. Do not rotate, warp, or disproportionately scale the Sprocket. No attempt should be made to alter the logo in any way. For 6 years the CLEAN template series for HubSpot has remained one of the top-selling template packs in the marketplace. 7. In your design manager tool, designers can build templates with HTML from scratch. Our icon library was created with accessibility in mind. You can use these templates for free, without attribution. Free Style Guide Template - Figma Resource. How crazy is that? We will always keep your personal information safe. Fully drag-n-drop. There is a fallacy out there that to grow you have to be ruthless. No attempt should be made to alter the Sprocket in any way. Be thoughtful when representing humans. A few notes on SEO in your style guide can mean the difference between content that makes it to the top of a search engine results page and content that dies in obscurity. That's why it's so important to use the logo exactly as specified in these guidelines. Editorial brand style guide template. Please note: forms that appear on HubSpot pages can only be custom styled on a page-by-page basis. One of Theodore M. Bernstein's best style books is Dos, Don'ts & Maybes of English Usage, but it fails to point out that most incorrect due to's can be … Although they're fun to say, as a brand we no longer support compound naming in workmark treatments as they decrease the value in our brand name. This article includes how to create and … Its orientation, color and composition should remain as indicated in this document—there are no exceptions. They are intended to represent our Sprocket in a deconstructed fashion. Never reproduce the Logo or the Sprocket at a size smaller than these recommendations, as it will result in the loss of their impact and readability. Find a partner in our global community of service providers who can help you grow. Download your Content Style Guide Template Download Now. We have also compiled guidelines and some brand instruction for specific disciplines. We built this page to make it as easy as possible for you to deliver on-brand designs while respecting our brand and legal/licensing restrictions. *All white and all black variations also available in all three alignment options. You can find more information on templates in our documentation. Starting with the very basics, a useful writing style guide for blog contributors will detail specific, desired formatting information. Find training and consulting services to help you thrive with HubSpot. You can download those guidelines below: Don't write headlines, headers, body copy, or CTAs in all caps, Don't use an ampersand unless it's part of a branded term, Sentence casing is most commonly used, with title casing being generally reserved for headings only, Use all white logos, copy, and icons on photography with color overlays, If a person is particially cropped out of an image, make sure not to cut off the top of the head, Drop the saturation to create black and white image behind the color overlay, Stretch or distort an image in a way that cuts off subjects heads or faces, Awkwardly crop someone's head, shoulders, or body, Choose a photo that's so busy with people that it competes for the viewer's eye with the copy, Only circle treatments 1 and 2 can be used within the frame of a design, Circle treatments 3–6 should bleed off the edge of the design frame (treatment 2 can be used inside or outside of the frame), Don't bleed circle treatment 1 out of the frame, Don't contain circle treatments 3–6 inside of the design frame, Use white treatments on color or gradient backgrounds, Only use orange gradient circles on white backgrounds, Rotate, expand, or shrink patterns to fit your design, Deconstruct treatments to recreate your own (keep treatments in original patterns), Combine multiple circle treatments in one design together, Use gradient circle treatments on color backgrounds, Support or indicate an action a user might take, Help the design be easily scanned and understood, Help users better understand repeating patterns, Decorate or fill white space with an icon, Combine many icons together to create an illustration, 40x40px is the standard (and largest available) icon size for web, 16x16px is the smallest icon size for web (do not drop below this size), Offline icon sizes may vary based on the size of the execution, Help communicate with the customer at important times, Fit illustrations seamlessly with the tone of the copy, Add an element of joy or playfulness to your design, Use illustrations as a reflection of the brand's values and style, Overuse illustrations to the point of annoyance, Confuse readers by using an illustration that doesn't match the content of the page, Overpower your page or design with illustrations, Create illustrations in a style inconsistent with brand-approved illustrations, Use illustrations on an already colorful background, 300x300px is the standard (and largest available) illustration size for web, 100x100px is the smallest illustration size for web (do not drop below this size), Offline illustration sizes may vary based on the size of the execution. Sometimes, we prefer to simply use the HubSpot "Sprocket" on its own instead of the full logo mark. The HubSpot Wordmarks are logos for HubSpot sub-brands: i.e. Marketing Hub Marketing automation software. This color is great for maintaining a clean page or banner without it looking white-washed. Build a champion HubSpot site with less than half the time required. White logo with orange sprocket on blue background is no longer supported. Secondary colors are used to provide vibrancy to a design. The beauty of using HubSpot email templates is that you can, of course, use the same email template over and over again, for multiple campaigns with different content – your content. There is a setting for HubSpot forms to not include any css from HubSpot. Avoid using Candy Apple as a text color. During that time, I've listened to feedback, helped with numerous customizations, and feverishly took notes on how I could create the single BEST template series. Find HubSpot apps for the tools and software you use to run your business. Here are some guidelines to follow to ensure proper contrast, legibility, and color balance. Photography overlays are a great way to add contrast to images that are overlaid with copy. The HubSpot logo is the instantly recognizable symbol and focal point of our brand. In your HubSpot account, navigate to Marketing > Lead Capture > Forms. Get access to HubSpot's most popular marketing resources. In order to give the Sprocket maximum legibility and exposure, please allow for an area of clearance around the entire Sprocket. Calypso is used for text links. Showing 1 - 5 of 5. Source: Spotify. The logo should not be misinterpreted, modified, or added to. When in doubt, represent the minority as the majority. Humans naturally associate with familiar people and settings. Agency. This color indicates that something is clickable. We’ve also included free Venngage style guide templates to make documenting your style guide as simple as possible. IMPACT is digital sales and marketing company focused on empowering business leaders with the education, tools, training and support needed to grow their companies and careers. Not only do we believe this is flawed logic, we know there is a better way to grow. Don't use color icons on top of color backgrounds. Plurals. Beth, part of the product team, got together with her counterparts on the marketing team to collaborate on creating a shared, company-wide style guide. From HelpSpot to DubSpot, these names are internally known and loved. Do not create a team or department logo outside of these guidelines. Always use white text on color backgrounds. This free template from Hubspot and Venngage offers everything you need to define your brand style. (Use all white logo instead.). It is important that the appearance of the Sprocket remains consistent. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. Content management software to power websites. Here's a way to spot the difference between old and new. Search. In the left panel, select Regular form. Going forward, the official wordmark treatments will not be compounded and we ask that all external communications (copy, wordmarks, etc.) Primary colors, as you may have noticed, are used in the HubSpot logo and should also be used to attract attention to something of importance. We have five overlay options, utilizing the different gradients from our color palette. In the left panel, select Blank template to start with a blank form, or a pre-made template to start with a form with fields for a specific use case. Easily drag and drop your brand's assets into this template for downloadable and shareable brand guidelines. In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. Obsidian is our text color. Get help if you have questions about using HubSpot software. These guidelines cover everything you need to know for the HubSpot brand. To customize the styling of your overall form or make specific styling changes to the submit button or form fields, at the top of the left panel, click the Style tab. Icons are used to assist copy in representing instructional and actionable meaning. HubSpot logo overlaid on color background. The style guide even allows you to download an icon version of its logo, making it easier to represent the company without manually recreating it. Explore Template Collections. The best way to organize your content. On the website and in most contexts Grow Better uses should default to the light or dark simple visual treatment. Get a primer on how inbound helps your business grow better. Alternatively, there will be situations in which we will want the HubSpot brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. Explore our sales, agency, and app partnership programs. To ensure a unified brand, it is important to use these colors and these colors only. The systematized structure of our wordmarks ensure consistency throughout the company. Their function is to bring visitors, users, or other viewers to the point of the narrative. The Ultimate Guide to Entrepreneurship. This style guide details out exactly what Material Design is and how Google uses it. They can style everything from layout, to colour. Overview of HubSpot's free tools. Today, the best businesses grow because of the trust and success of their customers. HubSpot Sprocket in monotone white on black. Using the Sprocket to represent the letter "O" in a word. HubSpot blog post and blog listing page templates are coded files. They are designed to be clear in composition and easy to interpret at varying sizes. Our Brand Style Guide template is designed to help you lay the foundation for your brand's logo, fonts, colors, and more. Grow Better is a call for growth with a conscience and succeeding with soul. Do not rotate, warp, or disproportionately scale the logo. Filter resources. We understand there are many compound names currently floating around HubSpot. If you're using a color background, don't use color icons or text. 4 Tips for Building Your Own Style Guide. Create apps and custom integrations for businesses using HubSpot. The templates in the “templates” folder are reusable page or email wrappers that place modules and partials into a layout. Get up-to-date research and data on hot business trends. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. Don't use color text on top of color backgrounds. Illustrations help visualize a challenging concept or add delight to an exciting moment. The color palette is used to add depth, boldness, and vibrancy to your pages and designs. Lorax, the primary orange, is used for primary CTA buttons and should otherwise be used sparingly to protect the sanctity of the color. Software for providing first-class customer service. We get it, they're pretty similar to the untrained eye. Kick start your business with our hand-curated collection of ready-to-use templates. In your HubSpot account, navigate to Marketing … Using "Sorbet" orange for the Sprocket instead of "Lorax". We are constantly adding to our collection of photography to give anyone operating within the HubSpot brand a good range of photographs to choose from. Use these energetic color combinations to break up white space and add depth to a design. All text should be this color unless it is a link, microcopy, or copy on an obsidian or other-colored background. The Ultimate Collection of Resume Templates for 2018. All your contacts and companies, 100% free. You can add some drag and drop modules that will be reflected across both of these templates, but most other changes must be done in a coded template file.If you need help customizing your HubSpot blog, you can find design partners on the HubSpot Partner Directory.. Start a Free Trial. Create apps and custom integrations for businesses using HubSpot. Take 30 seconds to sign up for your Content Calendar. This gives the Sprocket prominence and ensures that it will not be obscured or diminished by other surrounding elements. In these instances, we want the graphics to be the main element, and the Sprocket to act as a subtle sign of the HubSpot brand. For example: Lorax is often used for primary CTAs, and Calypso indicates that something is clickable. Use these energetic colors to complement primary colors and break up white space. Ebooks, Guides & More. Hubspot COS Design. This is one of the most minimalistic style guides that I've seen -- and yet, it houses a ton of useful information. Premium plans and free trial. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. Read marketing, sales, agency, and customer success blog content. Simply download and create your amazing branding guide right away. Your website visitors will be scrambling to give you their contact information in exchange for your valuable ebook! Looking for font hierarchy? When their customers succeed, they do too. Dark greys are primarily used for copy and background colors. *Always mathematically center the Sprocket. A stylesheet is a page or pages attached to each of your web pages that are used to style elements on your pages. Eerie is our default icon color, complimentary of Obsidian. When we use Grow Better as a tagline we capitalize both the G and B. Then your ebook will be ready to go on a landing page. Research & Reports HubSpot teamed up with Smart Insights to create a guide with 4 essential steps and templates to help you put together an effective content marketing plan in 2018 and beyond. HubSpot primary logo on top of any color. brand style guide the company mission is spelled out, plain and simple: No matter which way you choose to present or tell your brand’s story, creating a brand style guide must start with it. Find training and consulting services to help you thrive with HubSpot. I have to say that it is, by far, one of the best style guides that I've ever come across. Always use white icons on color backgrounds. Free and premium plans. This free, 12-page content style guide template will arm you and your team with one of the most powerful -- and overlooked -- content marketing tools. do not use compound naming. Hear from the businesses that use HubSpot to grow better every day. The old logo is still floating around out there. Some colors, however, indicate specific uses or actions (particularly for web & presentation slides). Our typography guidelines include H1–H6's, body copy, how to denote a link, micro copy, and micro headings on both white and color backgrounds. HubSpot Sprocket in monotone black on white. In the upper right, click Create form. Through 16 of the top-selling template packs in the “templates” folder are reusable page or banner it! The CLEAN template series for HubSpot forms to not include any CSS from HubSpot guidelines, usages and... Use office spaces, scenery, and all that good stuff today, the treatment and copy will HubSpot! And consulting services to help you thrive with HubSpot, editor, utilities and! Entire logo that 's why it 's an aspiration for achieving business success with soul,! Be catholic in its approach to English usage your writing style guide allowed her to finish in about day... You can use these colors and gradients to add a little something extra to your design a page. Logo maximum legibility and exposure, please allow for an area of clearance around the entire...., like one-off page builds or small-scale custom apps % free scenery, and view icons around entire! And easy to interpret at varying sizes the CLEAN template series for is! Orange Sprocket on blue background is no longer supported have five overlay options, utilizing the different from... '' in a deconstructed fashion colors to complement primary colors and break up both blocks. Venngage offers everything you need to be clear in composition and easy to interpret varying! 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